Grubhub is a US delivery marketplace that charges restaurants a marketing commission on orders, plus a delivery fee if Grubhub's drivers handle the order. It advertises rates "as low as 5%", which is true for the Basic plan, but the total depends on delivery, processing and the plan you choose. Here is Grubhub's 2026 pricing from its own merchant site, and how a commission-free alternative like AIOrders compares.
Grubhub's merchant pricing page lists three plans, each with a different marketing commission, plus optional Grubhub Delivery (get.grubhub.com pricing, as of Oct 2026). Grubhub also offers Grubhub Direct, a commission-free branded ordering site for Marketplace customers (Grubhub Direct, as of Oct 2026).
Why restaurants look for Grubhub alternatives:
From Grubhub's public pricing page (get.grubhub.com/grubhub-pricing-and-fees, as of Oct 2026):
Example: a $30 delivered order on Plus with Grubhub Delivery costs at least $4.50 (15%) + $3.00 (10%) = $7.50 before processing. On 400 such orders a month, that is $3,000 a month in commission, versus one flat monthly fee for AIOrders on orders you move direct.
Grubhub operates in the US; for Canada, see our SkipTheDishes and DoorDash pages.
| Feature | AIOrders | Grubhub |
|---|---|---|
| Monthly price | Flat-monthly plan with 0% order fees; entry plan adds a per-order fee (see pricing) | $0 platform fee; commission per order |
| Per-order fees | No commission on the flat-monthly plan; Uber Direct delivery billed per delivery | 5% / 15% / 20% marketing commission + delivery from 10% + processing |
| Commission | 0% on direct orders | Yes, by plan |
| QR ordering | Yes, Smart QR table ordering | Not applicable (marketplace app) |
| Website | AI website builder included | Grubhub Direct (commission-free site for Marketplace customers) |
| SEO | AI SEO and Google listings included | Not applicable |
| Review automation | Voice of Guest, included | Not listed |
| Loyalty | Included | Grubhub+ (Grubhub-owned) |
| AI phone | Optional add-on | Not listed |
| Contract | Cancel anytime; money-back guarantee, see pricing | See their pricing page |
| Canada / USA | Vancouver-based; serves restaurants in Canada and the USA | USA |
| POS | Not a POS; Order Hub syncs to Square, Clover, Toast | Not a POS; tech integrations |
"Not listed" means we could not find it on the competitor's public pricing page when we checked. It may still exist as an add-on, so ask their sales team.
The AIOrders model is simple: a flat-monthly plan with 0% order fees (see pricing; the entry plan adds a per-order fee), instead of a percentage of each order (aiorders.io, as of Oct 2026). On that plan you keep every dollar of every direct order, minus payment processing.
Grubhub is better for US restaurants in markets where Grubhub has strong demand, and for owners who want to start at a low 5% marketing commission while handling their own delivery. Its marketplace exposure can help a new restaurant get noticed.
AIOrders is better for the long run with your regulars: a flat fee, your own customer data, and automated campaigns that bring people back without a commission.
Import your menu with the free Menu Import tool (PDF, photos, your website or a delivery-app link; nothing is published until you review it), check modifiers and prices, then point your website and Google "Order Online" links to the new page. Run Grubhub and AIOrders side by side for a few weeks; move regulars over with a bag insert or QR code that rewards ordering direct. The migration checklist has the full steps.
AIOrders reports that Vancouver Pizza Heaven, a take-out pizza shop in Vancouver, BC, saw +$91K in additional sales with zero ads, a +40% boost in repeat orders, and a Google rating that went from 4.1 to 4.8 after moving to direct ordering (case study). Results depend on your market and effort.
Next step: plug your monthly delivery sales into the calculator and compare the result with a flat monthly fee (see pricing).
Grubhub lists 5% (Basic), 15% (Plus) and 20% (All-access) marketing commission, plus a delivery fee starting at 10% if Grubhub delivers. Processing fees are extra (Grubhub, as of Oct 2026).
Yes. Grubhub Direct is a commission-free branded ordering site for Grubhub Marketplace customers (Grubhub Direct, as of Oct 2026).
Grubhub's merchant site lists US cities. In Canada, the main marketplaces are SkipTheDishes, Uber Eats and DoorDash.
For discovery: DoorDash or Uber Eats. For commission-free repeat orders: a direct ordering system like AIOrders.
AIOrders offers a flat-monthly plan with 0% order fees, one subscription instead of a percentage of each order; its entry plan adds a per-order fee (see pricing). The AI Calling Receptionist is an optional add-on.