AI CMO — Chief Marketing Officer
The brain that runs your entire marketing team and knows every customer by name.
Your AI CMO is the strategic layer that coordinates every other specialist on the team. It tracks every customer who has ever ordered, dined in, scanned a QR code or left feedback — then automatically decides what offer, message or campaign each guest should get next.
What they do
- Coordinates all other AI specialists — email, social, search, reputation, web, receptionist, ads
- Builds a unified customer profile per guest: orders, average ticket, frequency, lifetime value, favourite dishes
- Automatically triggers win-back offers when a regular hasn't ordered in 30 days
- Sends welcome flows to first-time guests with a strategic second-order offer
- Sends birthday offers timed to maximise redemption
- Cross-sells dine-in guests into takeout and vice-versa
- Identifies catering-ready customers (large orders, repeat office orders) and pushes them up the value ladder
- Delivers a monthly performance report to the owner with revenue, repeat-rate, and channel breakdown